THE PROGRAM
Reaching the People I People Pledge to Take Action I People Take Action I The
Timeline
Our Vision
is of a world where people everywhere are living and working in
ways that ensure a bright future.
Our
Mission is to be the global program that
connects people and organisations everywhere with each other, with
information and with products and services to support and inspire
them to make simple changes in their homes, workplaces and
communities that will help create an economically, socially and
environmentally sustainable future.
The Program
The daysofchange.org program
takes a simple approach of connecting people to support each
other's lifestyle changes through its innovative social networking
website. The program works by reaching people on a scale that has
never been seen before with a program of this type, providing a
forum in which people can make public commitments to reduce their
ecological footprint, and then supporting them in fulfilling their
commitments.
Reaching the
People
daysofchange.org has a unique approach to maximising
participation.
Our Ambassadors - people from the community who have the passion
to make a difference - use our social networking website to engage
others in the program.
So people may receive an invitation to participate from a
friend, a family member, a work colleague, a teacher, or even while
shopping.
This has been supported by digital marketing, online social
media and marketing through our major media partners, Channel 7 and
The West Australian, to achieve the goal of engaging 200,000 West
Australians in 2010, representing 10% of the state's
population.
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People Pledge to Take Action
A range of Pledge Cards specify 30 possible actions that people
can take in their homes, schools and workplaces to reduce their
impact on the planet. Participants select actions from these cards
and make a pledge online to complete them.
Possible actions are grouped according to level of commitment.
Details of the annual savings in water, electricity, fuel, waste
and money, as well as other benefits, are provided for each
action.
There are Pledge Cards for households, individuals,
organisations and schools.
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People Take Action
People will be supported via the website to help
them complete their pledged actions through:
" Short "How-To" clips and action guides explaining
how to put each action into practice.
" Simple explanations of any relevant government
rebates, and how to access them.
" Access to discounts on supporting products and
services offered by major retailers during the program
period.
" Connection with others in the local community who
have already completed the actions that they are undertaking.
" Seeing via our website how their efforts,
together with the efforts of thousands of other people, can make a
big difference.
People Take
Action
People are supported via the website to help them complete their
pledged actions through:
Short "How-To" clips and action guides explaining how to put
each action into practice.
Simple explanations of any relevant government incentives and
how to access them.
Access to discounts on supporting products and services offered
by major retailers during the program period.
Connection with others in the local community who have already
completed the actions they are undertaking.
Seeing their efforts via our website, together with the
efforts of thousands of other people, can make a big
difference.
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The
Timeline
August 2009
Pilot program run in the town of
York, Western Australia
May 2010
Program launch in Western
Australia
2011
Program running throughout Australia
and two major international cities
2012
Program running globally
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