The Program
The People I Pledge I Action I
Share Success I The Timeline
The daysofchange.org Program has set sail with the successful
completion of our Pilot Program that ran in York,
Western Australia in August 2009.
The team is now working around the clock to bring you
daysofchange.org V2 to be launched across Western Australia on May
1 2010.
The program takes a simple approach of connecting people to
support each others change through its innovative social networking
website. We will bringing you the latest version of this in May,
but there is a lot more that supports the program as shown
below.
Reaching the People
daysofchange.org has a unique approach to maximising
participation.
Our Ambassadors, people from the community who have the passion
to make a difference, will use our social networking website to
engage others in the program.
So people may receive the invitation to participate from a
friend, from a family member, from a work colleague, from a teacher
or even while shopping.
This will be supported by digital marketing, online social media
and marketing through our major media partners Channel 7 and The
West Australian to achieve the 2010 goal of engaging 200,000 West
Australians, representing 10% of the state's population.
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People Pledge to Take Action
A range of Pledge Cards will specify up to 30 possible actions
that people can take in their homes, schools and workplaces to
reduce their impact on the planet. Participants will select actions
from these cards and make a pledge to complete them online.
Possible actions are grouped according to level of commitment.
Details of the annual savings in water, electricity, fuel, waste
and money as well as other benefits are provided for each
action.
The Household Pledge Card that was used in the York pilot
program is shown on the right.
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People Take Action
People will be supported via the website to help
them complete their pledged actions through:
" Short "How-To" clips and action guides explaining
how to put each action into practice.
" Simple explanations of any relevant government
rebates, and how to access them.
" Access to discounts on supporting products and
services offered by major retailers during the program
period.
" Connection with others in the local community who
have already completed the actions that they are undertaking.
" Seeing via our website how their efforts,
together with the efforts of thousands of other people, can make a
big difference.
People Take Action
People will be supported via the website to help them complete
their pledged actions through:
Short "How-To" clips and action guides explaining how to put
each action into practice.
Simple explanations of any relevant government rebates, and how
to access them.
Access to discounts on supporting products and services offered
by major retailers during the program period.
Connection with others in the local community who have already
completed the actions that they are undertaking.
Seeing via our website how their efforts, together with the
efforts of thousands of other people, can make a big
difference.
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The Timeline
August 2009
Pilot program run in the small town
of York, Western Australia
May 2010
Program launch in Western
Australia
2011
Program running in all Australian
States and two major international cities
2012
Program running globally
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